Alongside Tinmasters major investment in a state of the art Koenig & Bauer MetalStar3 six colour metal printing press, the organisation wanted to review its marketing proposition. Brand specialists Valiant were appointed to review and analyse their position, identity and website. The subsequent transformation from Caldicot Metal Decoratoring to Tinmasters is now being recognised globally.
Owner of Valiant, Tina Keeble said “Working with the former Caldicot Metal Decoratoring Ltd was a fantastic opportunity for a transformative process. The business had decades of experience and craftsmanship producing the very highest quality print on metal, in compliance with some of the world’s toughest regulatory requirements. And yet nothing about their existing name, brand identity or website told their story clearly. As brand specialists this was a real opportunity for us to help them communicate the essence of their greatness.” The process included the name change to Tinmasters, a new identity and website – including video, photography and copy content.
To date the Tinmasters brand identity and website has been awarded a Platinum (the highest accolade) Dotcomm award for its website, a Gold Hermes creative award for the brand design, and has just been shortlisted as a finalist in the Brand Initiative category for the highly prestigious International B2B marketing awards – out of thousands of entries.
"Valiant spent the time to really understand what made our business different, our values and our history. They recognised that the terrific ‘almost inherited’ skills of our workforce were at the heart of how we saw ourselves and how others saw us, and developed a brand that encapsulated our history and values whilst also signalling our ambition for innovation and excellence. Customers, employees and suppliers have responded positively to the new identity, which we are proud to use, along with the other marketing assets, to position our business now and for the future."